Per the original press plan: a quiet word to a short list of editors on 22 September, embargoed release 2 October, two seats offered per outlet. No details given beyond the date and the promise of a first. This works because it stays private — copy it into an individual email per contact, not a mass send.
Hi [Name],
I'm not going to give you the story yet — but I wanted you to have the date before anyone else does.
On the evening of 1 October, in Bangkok, Bonaldo (the Italian design house, ninety years old this year) is doing something it has never done in its history. Alberto Bonaldo, third-generation owner, is flying in from Padua for one night only. Forty guests. No repeat.
The full release is embargoed to 09:00, Friday 2 October — the morning after. If you'd like to be in the room when it happens, I have two seats available.
No further details until then. Let me know by [date] if you'd like to attend.
Best,
[contact name]
Target list (from the original plan — fill in real names)
- One print interiors monthly — [outlet / contact]
- One architecture title — [outlet / contact]
- Two lifestyle titles — [outlet / contact] · [outlet / contact]
- One national daily's design page — [outlet / contact]
- One international design site with an Asia desk — [outlet / contact]