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OL Atelier · Bonaldo 90th Ready to post — OL Atelier's own channels
SSM — Social & Online Teasers

Pre-party hooks for OL Atelier's own feed

Public-facing, deliberately vague — same "nothing can be shipped, only witnessed" mystery rule as the invitation card. No chair, no music, no food. Post on OL Atelier's own channels, not before the editor pitch on /pre-press has gone out.

Feed post — IG / FB / LinkedIn

Ready to post

Ninety years. One night. One rule: nothing you see can be shipped — it can only be witnessed. On 1 October, Bonaldo closes a chapter of its own ninety-year history in Bangkok — and hands the first piece of it away before the room even knows it exists. Alberto Bonaldo, third-generation owner of the Italian design house, is flying in from Padua for one evening only. Alain Gilles has designed something Bonaldo has never done in ninety years. Sairoong "Sally" P. of OL Atelier decides who it belongs to. Forty guests. No repeat. Watch this space.

#Bonaldo90 #TheSeriesOfYears #OLAtelier #MadeInItalyUnderstoodInBangkok
Timing: 1–2 days before the event, not today — hold until after the editor pitch has landed.

Story / short teaser

Ready to post

Ninety years. One night. One rule: nothing you'll see can be shipped — only witnessed. Bangkok, 1 October. Something Bonaldo has never done in ninety years is about to happen — and it starts with one chair nobody's noticed yet.

#Bonaldo90 #TheSeriesOfYears
Timing: same window as the feed post, or day-of for a final push.
Editorial Notes — Not For Publication
  1. These are public posts — different job from the press pitch on /pre-press. The press pitch works because it's private; these work because they're public. Don't swap the two.
  2. Sequencing matters: editor pitch first (private email), these teasers second (public, closer to the date) — posting the public teaser before the editors get their email makes their "exclusive" feel less exclusive.
  3. Reveal post (runs once the embargoed release lifts at 09:00, 2 Oct) is not yet drafted — flagged as a next step.